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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Filter out unqualified clicks
B) Define a clear call-to-action
C) Include deals and benefits
D) Relate ads to their landing pages

3. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) History of Google AdWords
B) Negative keywords
C) Domain name
D) Landing page

4. According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track?

A) IP address or domain visits
B) Multiple types of conversions
C) Form submission
D) Time on page

5. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
B) Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.
C) Duplicate keywords across the ad groups make the cost-per-click higher.
D) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults.

Solutions: