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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Creating and Managing Content | - Build responsive email and mobile content - Implement personalization with RPL - Use assets and templates |
| Topic 2: Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
| Topic 3: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Set global account and deliverability settings - Manage bounce processing, spam feedback loops - Configure domain branding and delegation |
| Topic 4: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Debug RPL syntax and logic - Implement dynamic content |
| Topic 5: Programs | - Configure triggers, rules, and actions - Design multi-step automation programs - Monitor and optimize program performance |
| Topic 6: Multi-Channel Campaigns | - Configure subscription management - Set up email, SMS, and push campaigns - Manage cross-channel consistency |
| Topic 7: Reporting and Analytics | - Access standard reports and dashboards - Analyze campaign performance metrics - Create custom reports |
| Topic 8: Campaigns and Forms | - Create and deploy marketing campaigns - Build and manage web/mobile forms - Configure conversion and tracking |
| Topic 9: Responsys Data Model | - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model - Create filters, segment groups, seed groups |
| Topic 10: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
A) Timer Event
B) Stage Gate
C) Data Switch
D) Conditional Branchlet
E) Entry Tracking Variable
2. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?
A) Live Date - August 1, 2016
B) Sent Date = August 1 to August 2, 2016
C) Sent Date = August 1, 2016
D) Event Date = August 1, 2016
E) Interval Date = August 1, 2016 plus one day
3. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
A) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
B) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
C) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
D) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
4. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
A) <<-- !~ -->
B) <comment> and </comment>
C) <#-- and -->
D) <!-- and -->
5. In RPL, how do you reference a value in a data source?
A) data_source.field_name
B) data_source_alias.filed_name_alias
C) fieldname
D) project_name.field_name
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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