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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
B) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

2. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Dynamic list and automation rule
B) Segmentation rule and completion action
C) Completion action and dynamic list
D) Automation rule and completion action

3. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
B) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
C) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
D) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

4. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create a segmentation rule based on the Lead Status field value
B) Create an automation rule based on the Lead Status field value
C) Create a dynamic list based on the Lead Status field value
D) Create a completion action based on the Lead Status field value.

5. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
B) Refine scoring and grading models to only give the Sales team the most qualified leads.
C) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
D) Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Solutions: