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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A) Transfer the campaign manager's permissions to a new user
B) Disable the campaign manager's user and create a new user
C) Deactivate the campaign manager's license and assign it to the new user
D) Delete the campaign manager's user and create a new user

2. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A) Conversion Tracking
B) Google Analytics 360
C) Collect Tracking code
D) Web & Mobile Analytics

3. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A) Remove Marketing Cloud Channel manager
B) Add Distributed Sending user
C) Remove Marketing Cloud Viewer
D) Add Marketing Cloud Security Administrator

4. A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?

A) Journey Builder
B) Query Studio
C) CloudPages
D) Synchronized Data Sources

5. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Import employee email addresses into All Subscribers with an "Active status
C) Ensure employees have opted in to the test email list or data extension
D) Ask employees to use personal email addresses instead of corporate email addresses

Solutions: