Exam Name: Marketing Cloud Intelligence Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Administration and Security | - Data access control - Platform configuration - User roles and permissions |
| Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
| Data Quality and Troubleshooting | - Error handling and debugging - Performance optimization - Data validation and monitoring |
| Data Ingestion and Integration | - Data ingestion processes - Data sources and connectors - Data synchronization and scheduling |
| Analytics and Dashboarding | - Dashboard creation and configuration - Insights and reporting - Visualization best practices |
| Marketing Use Cases and Activation | - Campaign performance analysis - Business reporting use cases - Cross-channel marketing insights |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. The data is stored at the workspace level.
- B. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- C. Pacing - daily rows are being created for every lead and opportunity keys
- D. No mappable measurements - all measurements are calculated
Correct Answer: C,D 🗳️
Your client provided the following sources:
Source 1:
Source 2:
Source 3:
As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:
Which two options will meet the client's requirement and enable the desired view?
- A. Custom Classification: 1
Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.
Source 2: 'Product' will be mapped to Custom Classification key and 'Product Group' to a Custom Classification level. Exam Timer Source 3: 'Product will be mapped to Custom Classification key. Came - B. Parent Child:
All sources will be uploaded to the same data stream type - Ads. The setup is the following:
Source 1: Media Buy Key -- Media Buy Key, extracted product value - Media Buy Attribute.
Source 2: Product - Media Buy Key, Product Group -- Media Buy Attribute.
Source 3: Product - Media Buy Key. - C. Overarching Entities:
Source 1: custom classification key will be populated with the extraction of the Media Buy Name.
Source 2: 'Product' will be mapped to Product field and 'Product Group' to Product Name.
Source 3: 'Product' will be mapped to Product field. - D. Harmonization Center:
Patterns from sources 1 and 3 generate harmonized dimension 'Product'. Data Classification rule, using source 2, is applied on top of the harmonized dimension
Correct Answer: A,D 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
- A. Scalability
- B. Ease of setup
- C. Ease of maintenance
- D. Performance
Correct Answer: D 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:
The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?
- A. vLookuP
- B. Calculated Dimension
- C. Mapping Formulas
- D. Patterns
Correct Answer: D 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
What Is a disadvantage of using a Vlookup formula?
- A. Can return values only from the same data stream type
- B. It allows classifying data only on a basis of mutual entity keys.
- C. It cannot be used more than once from the same data stream.
- D. Could extend processing time of data streams.
Correct Answer: D 🗳️
Explanation: Only visible for ExamsLabs members. You can sign-up / login (it's free).
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