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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Flowchart Visualization
B) Text
C) Summary Number
D) Summary Change

2. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:

A) Calculated Metric Formula
B) Date Range Filter
C) Campaign Priority Level
D) Data Export Rules

3. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for conversion
B) To understand effective touchpoints for brand awareness
C) To understand effective touchpoints for content velocity
D) To understand effective touchpoints for customer retention

4. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) The audience will remain in CJA but be removed from AEP Real-time CDP
B) Shared Audience deletion is not allowed in CJA
C) Profiles of shared audience are deleted from AEP Real-time CDP
D) Shared audience is not deleted from AEP Real-time CDP

5. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:

A) TSV, CSV
B) XLS/XLSX, PDF
C) XML, XLS
D) CSV, PDF

Solutions: