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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which factor primarily influences how much room is available for a retail assortment?

A. Shopper preferences and trends.
B. The number of SKUs in the product mix.
C. Days of supply and case pack requirements.
D. The number of shoppers that purchase the category.

Question 2

What is considered a long-term promotional objective for the retailer?

A. Weekly advertisement
B. Online discounts
C. Lobby displays
D. Retailer image/brand building

Question 3

What does price elasticity measure in the context of pricing strategies?

A. The relationship between product quality and customer satisfaction
B. How sensitive customer demand is to price changes
C. How seasonal trends affect customer demand
D. The impact of advertising on sales volume

Question 4

Which of the following is a key component of the science of assortment planning?

A. Shelf space optimization
B. Future trend speculation
C. Creative packaging design
D. Consumer Decision Trees

Question 5

Who benefits from a successful promotion?

A. All of the above
B. Shopper
C. Retailer
D. Manufacturer

Solutions: