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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) The communication team will publish one intranet article per week throughout the enrollment period.
B) The company will save $1.2 million based on the enrollment choice employees make.
C) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
D) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

2. Which objectives are MOST important when developing a communication strategy?

A) Specific, measurable, attainable, relevant, and time-sensitive
B) Substantial, marketable, actionable, and time-sensitive
C) Safe, measurable, actionable, relevant, and targeted
D) Strategic, memorable, attainable, and task-oriented

3. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing messaging to explain the issue.
B) Convene the crisis response team.
C) Ascertain the negative attention the issue is attracting.
D) Start writing a sincere apology to those impacted.

4. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Immediately terminate the executive for placing the organization at risk.
B) Have the executive publicly apologize and retract the statement.
C) Engage politicians with face-to-face meetings to explain the misunderstanding.
D) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.

5. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
B) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
C) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
D) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.

Solutions: