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IBM M2080-658 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Promotion & Trade Optimization30%- Promotion Optimization
- Strategic Trade Planning
- Retailer and manufacturer collaboration
- Total Trade Optimization bundle
Topic 2: IBM DemandTec Solution Overview25%- Target industries and customer segments
- DemandTec platform and core value proposition
- Key business challenges addressed
Topic 3: Sales Positioning & Competitive Differentiation20%- Key benefits and ROI metrics
- Competitive landscape and advantages
- Use cases and success scenarios
Topic 4: Pricing Optimization Solutions25%- Price elasticity and analytics
- DemandTec Price Optimization
- Markdown Optimization capabilities

IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?

A) $250 Million
B) $500 Million
C) $1.5 Billion
D) $50 Million


2. DemandTec Promotion Optimization has science requiring products with long lifecycles. Which of the following retail segments is a relevant target?

A) Apparel
B) Softlines
C) Grocery
D) Department stores


3. IBM's Enterprise Marketing Management (EMM) portfolio has solutions for various audiences. What is the audience for the DemandTec solutions?

A) Marketing leaders, planners and decision makers
B) Customer relationship marketers
C) Merchandising and sales planners
D) Digital marketers


4. Which DemandTec competitor for Lifecycle Price Management was acquired by dunnhumby?

A) Predictix
B) Revionics
C) KSS Retail
D) Khimetrics


5. The science behind DemandTec's Lifecycle Price Management solution requires products with what characteristics?

A) Highly seasonal products
B) Short product lifecycles
C) No prior sales history
D) Long product lifecycles


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: D

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