Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Creating and Managing Content | - Build responsive email and mobile content - Implement personalization with RPL - Use assets and templates |
| Topic 2: Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
| Topic 3: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Set global account and deliverability settings - Manage bounce processing, spam feedback loops - Configure domain branding and delegation |
| Topic 4: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Debug RPL syntax and logic - Implement dynamic content |
| Topic 5: Programs | - Configure triggers, rules, and actions - Design multi-step automation programs - Monitor and optimize program performance |
| Topic 6: Multi-Channel Campaigns | - Configure subscription management - Set up email, SMS, and push campaigns - Manage cross-channel consistency |
| Topic 7: Reporting and Analytics | - Access standard reports and dashboards - Analyze campaign performance metrics - Create custom reports |
| Topic 8: Campaigns and Forms | - Create and deploy marketing campaigns - Build and manage web/mobile forms - Configure conversion and tracking |
| Topic 9: Responsys Data Model | - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model - Create filters, segment groups, seed groups |
| Topic 10: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Timer Event
- B. Stage Gate
- C. Data Switch
- D. Conditional Branchlet
- E. Entry Tracking Variable
Correct Answer: E 🗳️
Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?
- A. Live Date - August 1, 2016
- B. Sent Date = August 1 to August 2, 2016
- C. Sent Date = August 1, 2016
- D. Event Date = August 1, 2016
- E. Interval Date = August 1, 2016 plus one day
Correct Answer: A 🗳️
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
- B. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- C. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- D. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
Correct Answer: C 🗳️
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <<-- !~ -->
- B. <comment> and </comment>
- C. <#-- and -->
- D. <!-- and -->
Correct Answer: C 🗳️
In RPL, how do you reference a value in a data source?
- A. data_source.field_name
- B. data_source_alias.filed_name_alias
- C. fieldname
- D. project_name.field_name
Correct Answer: C 🗳️
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