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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Execution
B) Awareness
C) Integrated Operations
D) Decisioning

2. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Customer behavioral segmentation.
B) Linear regression.
C) Market basket analysis.
D) Social analytics.

3. What can AdTarget do?

A) Monitor all advertisements watched on cable television
B) Force customers to watch the entire Internet ad before entering websites
C) Working with affiliates, target Internet ads without email
D) Utilize You Tube to more effectively deliver ad content

4. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Unica, Coremetrics, SPSS, Cognos.
C) Web browser, mobile applications, social platform, data mining.
D) eCommerce, POS, kiosk, call center.

5. What customer value is delivered with holistic inventory visibility?

A) Incorporating customer sentiment into the order process.
B) Providing only the best quality products.
C) Reducing supply chain costs.
D) Fulfilling orders via inventory in-transit.

Solutions: