[Apr 04, 2025] Latest Questions Marketing-Cloud-Administrator Guide to Prepare Free Practice Tests
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To prepare for the Salesforce Marketing-Cloud-Administrator certification exam, candidates can take advantage of various resources such as Salesforce Trailhead, online courses, study guides, and practice exams. It is recommended that candidates have a good understanding of the Marketing Cloud platform and its various features and functionalities before taking the exam. Once certified, individuals can showcase their skills and expertise to potential employers and clients, which can lead to better job opportunities and higher salary packages.
The Salesforce Certified Marketing Cloud Administrator Exam certification exam consists of 60 multiple-choice questions and lasts for 105 minutes. To pass the exam, you need to score at least 65%. Marketing-Cloud-Administrator exam fee is $200, and you can take it online or at a testing center. Salesforce recommends that you have at least six months of experience using Marketing Cloud before taking the certification exam.
Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Exam is a certification program designed for professionals who want to demonstrate their expertise in managing and administering the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam tests the candidate's knowledge and skills in various areas, including email marketing, data management, campaign automation, customer journey mapping, and analytics.
NEW QUESTION # 40
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Journey re-entry settings
- B. Data Extension entry source
- C. Run Once schedule type
- D. Winner evaluation
Answer: C,D
NEW QUESTION # 41
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. General tracking data at the job level
- B. Contact data in sendable data extensions
- C. Contact-specific data at the job level
- D. Contact data in non-sendable data extensions
Answer: A,D
NEW QUESTION # 42
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A. Purchase a new private Domain for use in CloudPages
- B. CloudPages must use the SAP domain
- C. Purchase a new SAP for de-special.ntmarketing.com
- D. CloudPages must use pages.ntmarketing.com
Answer: A
Explanation:
Explanation
Purchasing a new private domain for use in CloudPages allows the admin to use a customized domain name for CloudPages, such as de-special.ntomarketing.com. This domain can be different from the SAP domain, which is used for email branding and deliverability. The other options are not feasible or correct.
NEW QUESTION # 43
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Salesforce Data Extensions folder.
- B. The wind relationship links Subscriber Key to Subscribers on Email Address
- C. The triggered Send Data Extension data extension template was used.
- D. The data extension is located in the Synchronized Data Extensions folder.
Answer: A
Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects what information is stored in Marketing Cloud.
NEW QUESTION # 44
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Create and send an apology email that includes a discount for a future purchase to all customers
- D. Create a user-initiated message to logged-in customers to send once the website is restored.
Answer: D
NEW QUESTION # 45
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Contact Builder > Synchronized Data Extensions
- B. Contact Builder > Data Sources
- C. Email Studio > Synchronized Data Extensions
- D. Automation Studio > File Transfers
Answer: B
NEW QUESTION # 46
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
- A. Synchronized Data Sources
- B. Query Studio
- C. Journey Builder
- D. CloudPages
Answer: A
NEW QUESTION # 47
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Install the Marketing Cloud App on phone to receive Push Messages
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Add their Email Address in the Query Activity Notifications Field
Answer: C
Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.
NEW QUESTION # 48
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
Answer: A
Explanation:
Explanation
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period
NEW QUESTION # 49
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Ensure employees have opted in to the test email list or data extension
- B. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- C. Ask employees to use personal email addresses instead of corporate email addresses
- D. Import employee email addresses into All Subscribers with an "Active status
Answer: B
Explanation:
Explanation
To address the issue of employees not receiving emails because the messages are being blocked by spam filters, the Marketing Cloud admin should provide the IT team a list of relevant IP addresses to whitelist in their spam filter. Whitelisting is a process that allows NTO to specify which IP addresses are trusted and can bypass the spam filter. By providing the IT team a list of relevant IP addresses, such as the ones used by Marketing Cloud to send emails, the admin can ensure that the emails from NTO will not be blocked or marked as spam by the employees' email servers. The other options are incorrect because:
* Import employee email addresses into All Subscribers with an "Active" status. This option will not address the issue, as it only affects the subscription status of the employees in Marketing Cloud, not in their email servers. Importing employee email addresses into All Subscribers with an "Active" status means that NTO can send emails to those employees from Marketing Cloud, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
* Ensure employees have opted in to the test email list or data extension. This option will not address the issue, as it only affects the consent of the employees to receive emails from NTO, not their email servers. Ensuring employees have opted in to the test email list or data extension means that NTO has permission to send emails to those employees, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
* Ask employees to use personal email addresses instead of corporate email addresses. This option will
* not address the issue, as it only shifts the problem from one email server to another, not solving it.
Asking employees to use personal email addresses instead of corporate email addresses means that NTO will send emails to different email servers, but it does not guarantee that those email servers will not block or mark the emails as spam.
NEW QUESTION # 50
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Decimal
- B. Text
- C. Boolean
- D. Number
Answer: C,D
Explanation:
Explanation
The two fields that would need minimal consideration for size/scalability related reasons when creating a data extension to house the data are:
* Number. This is a field type that stores numeric values in a data extension. A number field can store up to 18 digits before the decimal point and up to 2 digits after the decimal point5. A number field has a fixed size of 8 bytes regardless of the number of digits stored in it. Therefore, a number field would need minimal consideration for size/scalability related reasons when creating a data extension.
* Boolean. This is a field type that stores logical values in a data extension. A boolean field can store only two possible values: true or false5. A boolean field has a fixed size of 1 byte regardless of the value stored in it. Therefore, a boolean field would need minimal consideration for size/scalability related reasons when creating a data extension. The other options are incorrect because:
* Text. This is a field type that stores alphanumeric values in a data extension. A text field can store up to
4000 characters per value5. A text field has a variable size depending on the number of characters stored in it; each character takes up 1 byte of space. Therefore, a text field would need considerable consideration for size/scalability related reasons when creating a data extension.
* Decimal. This is a field type that stores numeric values with decimal precision in a data extension. A decimal field can store up to 28 digits before the decimal point and up to 10 digits after the decimal point5. A decimal field has a variable size depending on the number of digits stored in it; each digit takes up 0.5 bytes of space. Therefore, a decimal field would need considerable consideration for size/scalability related reasons when creating a data extension.
NEW QUESTION # 51
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Create an Import Activity to import alumni data into Salesforce Report.
- B. Create list attributes to store student data from the Sales Cloud.
- C. Use Data Designer to link student and alumni data to the contact record.
- D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: C,D
NEW QUESTION # 52
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Configuring Journey Builder
- B. Managing the Enhanced SFTP
- C. Setting up the Data Structure
- D. Enabling Mobile Connect
Answer: B,C
Explanation:
Explanation
Setup Assistant covers the following two topics:
* Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention
* policies, and managing subscriber status.
* Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
* Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
* Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
NEW QUESTION # 53
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Move the Import definition to its own automation and include a notification email address
- B. Update the automation to include a notification email address for Runtime Errors
- C. Update the Import definition to include a notification email address
- D. Move the File Transfer to its own automation and include a notification email address
Answer: C
Explanation:
Explanation
Update the Import definition to include a notification email address is how the admin could receive a file of the bad data rows to confirm this theory. Import definition is a type of activity that allows marketers to import data from a file into a data extension or a list in Marketing Cloud. Import definition can be configured to include a notification email address that will receive an email with a link to download a file of the bad data rows after the import is completed. The file will contain the rows that failed to import and the reason for the failure
NEW QUESTION # 54
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?
- A. List Detective
- B. Restricted Values
- C. Skipped Records
- D. Invalid Email Address
Answer: A
NEW QUESTION # 55
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Send Activities to the master data extension.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answer: A
NEW QUESTION # 56
Which two statements are correct about Send Logging?
Choose 2answers
- A. AMP script can be used to pull data from Send Logs for use within emails.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. A business unit can support up to three Send Logs.
- D. Send Log data extensions are archived automatically based on retention settings.
Answer: B,C
Explanation:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view
NEW QUESTION # 57
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Default options can be set up for the greeting in the email.
- B. The DM administrator Profile is required to access Distributed Marketing.
- C. Messages can be sent to Contacts, Leads, and Person Accounts.
- D. Business users can select any email at the time of sending.
- E. A journey can be connected to one or more Campaigns.
Answer: A,C,E
Explanation:
Explanation
When setting up Distributed Marketing, the admin should consider the following:
* Default options can be set up for the greeting in the email2. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation2.
* A journey can be connected to one or more Campaigns2. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status2.
* Messages can be sent to Contacts, Leads, and Person Accounts2. These are the supported recipient types for Distributed Marketing messages2. The other options are incorrect because:
* Business users cannot select any email at the time of sending2. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud2.
* The DM administrator Profile is not required to access Distributed Marketing2. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing
NEW QUESTION # 58
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create separate folders and add permissions
- B. Update data extension object level permissions
- C. Create a shared data extension
- D. Create a new business unit
Answer: C
NEW QUESTION # 59
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Journey
- B. SQL Queries
- C. Data Filters
- D. Measures
Answer: B
Explanation:
Explanation
To create an audience based on complex criteria such as engagement and location, NTO should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join data from different data extensions and filter based on various conditions5. Measures are used to define engagement metrics such as opens and clicks, but they cannot be used to filter by location or combine with other criteria5. Data Filters are used to filter data based on simple criteria such as attributes or measures, but they cannot be used to join data from different sources or filter by location5. Journey is used to create personalized customer journeys based on triggers and activities, but it is not a tool for creating audiences5.
NEW QUESTION # 60
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Add and Update
- B. Add Only
- C. Overwrite
- D. Update Only
Answer: C
Explanation:
Explanation
To import data into a non-sendable data extension without a primary key, the admin could use the Overwrite import type3. This import type will delete all existing records in the data extension and replace them with the new records from the import file. This import type does not require a primary key because it does not need to match or update any existing records. The other options are incorrect because:
* Add Only. This import type will add new records to the data extension without affecting existing records. However, this import type requires a primary key to prevent duplicate records from being added3.
* Add and Update. This import type will add new records and update existing records in the data extension based on the primary key. However, this import type requires a primary key to match and update the existing records3.
* Update Only. This import type will update existing records in the data extension based on the primary key. However, this import type requires a primary key to match and update the existing records3.
NEW QUESTION # 61
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enable IP Whitelisting
- B. Enforce Export Email Whitelist
- C. Add a Domain to the Export Email Whitelist
- D. Edit the entity Verification Settings
Answer: B,C
Explanation:
Explanation
Adding a domain to the export email whitelist and enforcing export email whitelist are the steps that should be taken to implement this. This will restrict the email addresses that can receive tracking data via email to only those that match the specified domain
NEW QUESTION # 62
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
- A. Security Settings
- B. Installed Packages
- C. Salesforce Integration
- D. Data Management
Answer: B
Explanation:
Explanation
Installed Packages is where their Marketing Cloud admin should set up permissions to allow REST authentication. Installed Packages are containers that hold API integrations, components, and permissions in Marketing Cloud. To use the REST API for an external application, the admin needs to create an installed package and configure the API integration settings, such as authentication method, scope, and redirect URI. The admin also needs to assign permissions to the installed package to grant access to specific Marketing Cloud features and data
NEW QUESTION # 63
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