Marketing-Cloud-Administrator Training & Certification Get Latest Salesforce Marketers Updated on Dec 13, 2021
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NEW QUESTION 56
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Subscriber Keys
- B. Profile Center
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 57
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers
- A. Data Extension entry source
- B. Winner evaluation
- C. Journey re-entry settings
- D. Run Once schedule type
Answer: B,D
NEW QUESTION 58
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. A new sender profile needs to be leveraged for sending transactional emails
- B. Multiple brand logos must be accommodated in an email header
- C. NTO requires SSL certificate configurations for Content Builder and Portfolio images
- D. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
Answer: D
NEW QUESTION 59
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Dynamic Content for Triggered Sends
- B. Sends Account Send Summary
- C. Impression Tracking for Triggered Sends
- D. Email Performance by Attribute
Answer: C
NEW QUESTION 60
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. An auto-generated text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. The email will avoid detection by various SPAM filters.
- D. A custom text version will be sentwith your HTML email.
Answer: A,B
NEW QUESTION 61
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Identify and assign appropriate keys to tie records together.
- B. Normalize data and fields to prevent redundancy.
- C. Remove nonessential data for marketing purposes.
- D. Ensure all available data is included.
- E. Ensure every data source has a sendable field.
Answer: A,B,C
NEW QUESTION 62
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Email Studio > Email > Tracking > Sends
- B. Analytics Builder > Reports > Email Send Report
- C. Studio > Email > Subscribers > All Subscribers
- D. Contact Builder > All Contacts > Email
Answer: B
NEW QUESTION 63
What is Setup Assistant?
- A. A dashboard containing key metrics for the business unit
- B. Support service allowing the outsourcing of repetitive admin tasks
- C. A prioritized account configuration checklist
- D. A search within Help and Training limited to configuration documents
Answer: C
NEW QUESTION 64
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Single Sign on Authentication
- B. Advanced Audit Trail
- C. IP Whitelisting
- D. Field Level Encryption
Answer: C
NEW QUESTION 65
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Last Purchase Date
- B. Ages in Household
- C. Lifetime Purchase Value
- D. Proximity to Store
- E. Conversion Rate
Answer: A,C,E
NEW QUESTION 66
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. Make sure the files placed on the correct subfolder within the SFTP
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: A
NEW QUESTION 67
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Click Deploy and results are available immediately
- B. Click Activate and wait for an email notification
- C. Select one of the Predictive Algorithms then click Deploy
- D. Select the channels (Emails, Push, SMS) to report on then click Activate
Answer: C
NEW QUESTION 68
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. List Hygiene
- B. Engagement
- C. Authentication
- D. Content
Answer: A,C
NEW QUESTION 69
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records created after a specified date
- B. Filter records on a Boolean field
- C. Filter existing records in All Subscribers
- D. Filter records on a formula field
Answer: B
NEW QUESTION 70
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Lookup reference to Contact Object
- B. Master-detail relationship to Contacts
- C. Field Level Encryption
- D. Tokenized Sending
Answer: D
NEW QUESTION 71
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between the contact record and Order Details.
- B. Create a one-to-one relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between Order_Details and Products.
- D. Create a one -to -many relationship between Orders and Order_Details.
Answer: C,D
NEW QUESTION 72
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy separate Publication Lists for each region within one account
- C. Filter data view permissions at the subscriber level
- D. Deploy Multi-Org with a single Marketing Cloud Account
Answer: A
NEW QUESTION 73
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: C,D
NEW QUESTION 74
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Import File Activity > three Send Activities to the master data extension.
- B. Three Send Activities to the master data extension.
- C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- D. Three Filter Activities > three Send Activities to the filtered audiences.
Answer: D
NEW QUESTION 75
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Pre-warmed IP address can be purchased from Salesforce
- B. All of NTO's accounts should be on the same stack
- C. Send volume is large enough to maintain a positive or neutral reputation
- D. Length of time needed to pause sending is greater than one month
Answer: B,C
NEW QUESTION 76
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 77
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. List Hygiene
- C. Authentication
- D. Content
Answer: C
NEW QUESTION 78
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
- A. Email Studio > Synchronized Data Extensions
- B. Contact Builder > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Automation Studio > File Transfers
Answer: C
NEW QUESTION 79
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